Privacybeleid

At CELLA BLUE, data protection and confidentiality are high priorities. We understand that you may have concerns regarding the collection, use, and disclosure of your personally identifiable information. Therefore, CELLA BLUE (a registered trademark of  Cellas Group nv with company number BE760 692 509 and registered office in Belgium, 2970 Schilde, Hoge Haar 59 is committed to protecting and respecting your privacy.

This Privacy Policy outlines clear guidelines for how CELLA BLUE processes your personal data in connection with our website and services, as well as your rights related to it. Additionally, we explain how we use the personal data you provide when visiting our website and using the various services available on it. This Privacy Policy does not cover information collection practices on other websites, including those linked to or from this website, nor any other companies or persons associated with our services.

By submitting personal data through our website or services, you agree to the terms of this Privacy Policy and explicitly consent to the collection, use, and disclosure of your personal data as outlined herein.

CELLA BLUE takes full responsibility for the processing of your personal data. A notification has been made to the Data Protection Authority regarding the processing of your personal data, as required by law. The courts of Belgium, Antwerp, Section Antwerp, have exclusive jurisdiction over any disputes arising from the interpretation or execution of this Privacy Policy.

For any inquiries or concerns about this Privacy Policy, please refer to the contact information provided at the end of this policy.

Contact Information

For further details, please contact us at:
CELLA BLUE
Email: sales@cellablue.be 

Address: Hoge Haar 59, 2970 Schilde

1. Data We Collect

We may collect the following types of personal data:

  • Identification data: Name, address, email address, phone number.
  • Transaction data: Payment information, order history, delivery address.
  • Technical data: IP address, browser type, and usage data from cookies (see our Cookie Policy for more information).
  • Marketing preferences: Information about your preferences if you subscribe to our newsletters or marketing communications.

2. Purpose and Legal Basis for Processing Data

We process your personal data for the following purposes:

  • Order Fulfillment: To process and deliver your orders. (Legal basis: Performance of a contract.)
  • Customer Support: To provide assistance and respond to inquiries. (Legal basis: Legitimate interest.)
  • Marketing: To send promotional materials or updates if you have subscribed. (Legal basis: Consent.)
  • Compliance: To comply with legal or regulatory obligations. (Legal basis: Legal obligation.)
  • Analytics: To analyze website usage and improve our services. (Legal basis: Legitimate interest.)

3. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined above, unless a longer retention period is required by law. Specifically:

  • Transaction data is retained for 7 years to comply with tax regulations.
  • Marketing data is retained until you withdraw your consent.
  • Technical data from cookies is retained in accordance with our Cookie Policy.

4. Sharing Your Data

We may share your personal data with:

  • Service Providers: Third parties such as payment processors, shipping companies, and IT providers that assist in our operations.
  • Legal Authorities: When required by law, regulation, or legal proceedings.
  • Other Parties: In case of a business transaction, such as a merger or acquisition, provided data protection is ensured.

Data transferred outside the European Economic Area (EEA) will be protected using appropriate safeguards, such as EU Standard Contractual Clauses.

5. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about you.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Deletion: Request the deletion of your data (where legally permissible).
  • Restriction: Request that we restrict processing of your data.
  • Objection: Object to the processing of your data for legitimate interests or direct marketing.
  • Data Portability: Request a copy of your data in a machine-readable format.
  • Withdraw Consent: Withdraw your consent for marketing communications at any time.

To exercise these rights, please contact us at sales@cellablue.be You also have the right to file a complaint with your local Data Protection Authority.

6. Cookies and Tracking

We use cookies to enhance your experience on our website. Cookies help us analyze traffic, remember preferences, and personalize content. For more details, please refer to our Cookie Policy.

7. Data Security

We have implemented technical and organizational measures to secure your personal data from unauthorized access, loss, or misuse. Despite these measures, no system is completely secure, and we cannot guarantee absolute security.

8. Updates to This Privacy Policy

This Privacy Policy may be updated periodically. Changes will be published on this page, and where significant, we will notify you by email or other means. This Privacy Policy was last updated on December 2, 2024.

Contact Information

For any inquiries regarding this Privacy Policy, please contact:
Cella Blue
Email: sales@cellablue.be 

Address: Hoge Haar 59, 2970 Schilde, Belgium